My Framer Site

An intuitive new portal for content proposal submissions and evaluations that is AUTOMATED & A SINGLE POINT OF ACCESS for Producers as well evaluators of all levels within Multichoice

Solution Overview and Impact

Production companies & Producers

Producers

Multichoice stakeholders

Audit trails for legal and audit teams to review every financial year

Filtering of every level possible with time stamps, stakeholder actions, proposal numbers, producer names for easy and time-effective auditing,

Producers see a clean visualized dashboard for uploading & tracking proposals, applying for Multichoice briefs and receiving notifications

Dashboard

All Proposals

Gini Adebayo

CC | Kenya / Non-Scripted

All Proposals

Solicited (70)

Unsolicited (40)

40 Proposals

Filter by

Channel

Producer

Application date

Status

Clear All

Re-assigned

Favourites

Proposal No.

#P-038238

#P-073483

#P-063471

#P-087592

#P-012635

#P-046272

#P-090195

#P-091343

#P-012348

#P-033513

Channel

Mzansi Magic

Showmax Kenya

Abol TV

Mzansi Magic

Showmax Kenya

Mzansi Magic

Showmax Kenya

Producer

Ken Abdo Productions Ltd.

Dreamworks Inc.

ABC Company Ltd.

Red Chillies Entertainment

Velvet Frame Pictures

Silver Horizon Studios

Kofi Visionworks

EchoForge Films

Amara Stories Studio

Golden Thread Entertainment

Proposal Title

Real Housewives of Nairobi

Untold Mysteries

Pitch Perfect

Cradle of the Nile

Stories by Moonlight

Echoes of the Savannah

Power Pyramid

The Underdog’s Rise

Voices of Tomorrow

The Final Whistle

Application Date

14 Dec 2024, 15:23:09

12 Dec 2024, 21:06:39

12 Dec 2024, 11:43:56

10 Dec 2024, 18:57:22

08 Dec 2024, 21:11:38

04 Dec 2024, 15:31:11

30 Nov 2024, 09:44:21

28 Nov 2024, 18:22:35

25 Nov 2024, 20:44:16

24 Nov 2024, 10:28:54

Status

Re-work

To be assigned

Invite to In-Person Pitch

Unsuccessful

In CE Review

Invited to Pitch

Accepted

In SM review

Invite to In-Person Pitch

Accepted

...

Quick way to track multiple proposals in a structured manner over different time periods.

Quick way to track and favour proposals in a structured manner over different time periods.

Receive continuous notifications and updates regarding their proposals.

Transparency and speed in the system for evaluation across heirarchies.

Easy way filter through content briefs based on personal preferences.

INSIGHT #3

Multi-language support for different stakeholders - English, Portuguese, Afrikaans

INSIGHT #1

INSIGHT #2

A new portal that enhances and automates Content Submissions & evaluations for Multichoice

The client

MultiChoice Group is Africa's leading media & entertainment platform and the parent brand of iconic media channels such as SuperSport, DSTV, Showmax, GoTV, BetKing and Irdeto with over 17.3 million active linear subscribers!

A brand kit designed and inspired by Multichoice Group’s brand colors, style and story!

Button Styles based on the brand color kit catering to all edge cases of the user’s experience

Dropdown states

Card Styles

Badges

Design System

Role : Product Owner + Design

User Research, UX Planning & PRD

Visual Design System &

User Interface Design

SHIPPED & LIVE : https://submissions.mnet.co.za/

MC-Blue

Dark Blue

Light Blue

Grey

Purple

Pink

Red

Orange

Yellow

Green

Teal

Gradients

Button Label

Time on Task

The impact of the solution

Reduction in Time for the Proposal Lifecycle with automation.

Reduced Error Rate because of enhanced communication

Stakeholders report an increase in user satisfaction

[Detailed In-product micro survey]

[ A/B Testing with different parameters]

[ Self-assessment with different parameters ]

300%

95%

98.4%

Error Rate

User Satisfaction

The research which led to key features and decisions

Research Protocol

To ensure seamless UX planning and rollout, multi-stage semi-structured workshops were conducted to understand :

Multichoice team’s pre-existing offline workflows and content evaluation patterns across hierarchies

Structured actionable insights for the design and development team

Producers’ content submission patterns and frustrations

Legal team’s frameworks for media and audit laws compliance

Case Study Flow

The Multichoice Content team relied on cluttered Excel sheets and un-ending mail trails to manage Content Proposal Submissions by Producers.

which leads to

The Problem

Structured tracking for Audits

AI parsing to avoid duplication

Consistent and faster evaluation

Multichoice content team

which leads to

Easily track proposal status

Edit natively without duplicating proposals

Clear channel for communication

Everyday, Multichoice receives hundreds of content proposal submissions from producers for these channels; which they have to evaluate at different levels