Empathetic AI Navigation System LLM for improving Driver Safety

A novel in-car navigation system for emotion-driven route planning using EXTERNAL TRAFFIC CUES

Executive Summary


Smart Mobility Roadmap for Hong Kong by the Hong Kong Transport department aims to improve DRIVER SAFETY by preventing accidents as it’s primary goal.

The Research Centre for Future ( Caring ) Mobility has developed a novel emotion-centric navigation system LLM that IMPROVES DRIVER SAFETY by preventing ROAD ACCIDENTS.

Project Goal

Solution

Goal : 20% reduction in road rage to prevent accidents.

Result : Achieved at 35%


Goal : 85% accuracy of LLM model ( precision + recall )

Result : Achieved at 96%


KPI’s achieved

35%

96%

Road Rage Reduction

LLM model Accuracy - F1 Score

Role : Research and Strategy

Market Research & gaps

01

Drafting the research proposal & PRD

Identifying the market gaps

LLM Architecture

Design (Collaboration with AI Engineers)

Participant recruitment for LLM training

Designing the scenarios for the LLM (Large Language Model)

02

03

Commercialization & Product Lifecycle Strategy

Strategy for legal automotive requirements

3 year Product rollout & commercialization strategy

The Market Gap for empathetic ( emotion-centric) navigation

Traditional navigation systems that drivers use everyday prioritize efficiency (TIME / DISTANCE) but ignore the emotional toll of traffic contexts, which can lead to negative driving behaviors and accidents.

Current emotion-based experiments are too intrusive for real scenarios

Traditional commercialized products have no consideration for emotions

Current experiments use multiple sensors such as EEG, ECG, EMG and HRV combined with cameras which are considered TOO INTRUSIVE for the everyday driving scenarios. They are suitable only for simulations.

Market Research Finding - Road Accidents

ANXIETY , ANGER , STRESS , SADNESS ROAD ACCIDENTS

Findings from in-depth literature reviews and qualitative interviews showed that certain emotions cause road rage which directly impair reaction time and risk perception, leading to accidents

01

The Market Gap for empathetic ( emotion-centric) navigation

Traditional navigation systems that drivers use everyday prioritize efficiency (TIME / DISTANCE) but ignore the emotional toll of traffic contexts, which can lead to negative driving behaviors and accidents.

Current emotion-based experiments are too intrusive for real scenarios

Traditional commercialized products have no consideration for emotions

Current experiments use multiple sensors such as EEG, ECG, EMG and HRV combined with cameras which are considered TOO INTRUSIVE for the everyday driving scenarios. They are suitable only for simulations.

02

Built a Non-Intrusive Empathetic Navigation System LLM

An EMOTION-CENTRIC NAVIGATION SYSTEM LLM model based on EXTERNAL TRAFFIC CUES to avoid an intrusive multi sensor real-life driving experience

How did we build and design the LLM?

Combination of driving through different traffic scenarios with different baseline emotions ( emotions before starting the drive ) on the simulator. This helped us find a neutral happy state for users.

Stressed

Anxious

Induced using standard emotion-inducing research methodologies

Sad

Angry

LLM Model

Shopping

Combinations

High Traffic combinations

Sky Combinations

Street combinations

Traffic Signals combinations

Crowd

Combinations

Real-time Road and traffic data ( Microsoft Azure Maps API )

Baseline emotion before starting the drive

Combinations of

Different EXTERNAL TRAFFIC CUES

IMPACT - Testing the LLM Model in a real-world scenario

Testing the model on a random users ( Not part of the original LLM training user sample set )

KPI 01 : F1 Score ( Precision & Recall of the LLM )

Reduction in Road Rage leads to Improved reaction time and risk perception

KPI 02 : Road Rage Reduction

COMMERCIALIZATION - UI and Product Lifecycle Strategy

Map navigation suggests the Feel-good route according to the driver’s baseline emotion

Recall

The percentage of truly positive results out of everything that was actually positive (focuses on minimizing false negatives).

Precision

The percentage of truly positive results out of everything the model predicted as positive (focuses on minimizing false positives).

F1 Score

The harmonic mean of precision and recall, providing a single balanced metric when you need to weigh both evenly.

Users are offered Dual Mode Navigation Experiences : Experience aware v/s Fastest navigation

Experience Aware > Users current emotion is recorded

Create a free website with Framer, the website builder loved by startups, designers and agencies.